Attributing the sale to the correct marketing effort(s).
Which touch points influenced the conversion?
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Metrics, Metrics, Metrics: Specific Tools to Measure ROI
Add your commentTools for analyzing effectiveness of a given media or strategy
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How one man, an iPhone and Twitter changed consumer perception of Mardi Gras.
Twitter isn't just for conversation. Done correctly, a Twitter campaign with a strategic editorial focus can alter consumer brand perception ...more »
2 commentsTwitter isn't just for conversation. Done correctly, a Twitter campaign with a strategic editorial focus can alter consumer brand perceptions. In this session we'll share the Mardi Gras Twitter case study complete with stats and key lessons.
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Using Video to Engage Customers
Add your commentJust posting a video on YouTube won’t necessarily increase sales, so how do you use video to engage with customers and increase sales?
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How social media affects your SEO rankings
Add your commentHow do you make sure your social media efforts positively affect your SEO rankings?
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Email Testing & Optimization
Add your commentThe best way to improve your email campaigns is to continually test what works for your audience.
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Everything old not bad, Everything new not necessarily good
I think it is extremely important that all of the hype and hysteria around social media be put into perspective. Much of what is ballyhooed ...more »
Add your commentI think it is extremely important that all of the hype and hysteria around social media be put into perspective. Much of what is ballyhooed around social media as been practiced for many years by the best communications and marketing pros. Whether the new SM elite want to believe it or not, there is still a lot to be learned from the best of the old pros who did things right then and still do it right now. Maybe this is not a topic idea, but just wanted to get it off my chest. Everything old is not bad and everything new is not good.
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It's not about you!
Add your commentHow to be interesting and add value to social media - and not just talk about yourself.
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Website Analytics
Add your commentMeasuring customer behavior on your site and how to use that information to improve your marketing
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Doing more, better, with less.
How to do more with less. Budget cuts, headcount reduction. There's got to be smarter ways to get more effective marketing done. What are so ...more »
Add your commentHow to do more with less. Budget cuts, headcount reduction. There's got to be smarter ways to get more effective marketing done. What are some short-cuts, best practices and tips from other marketing gurus who've taken the old way of doing things and shaken it up with new tools, new approaches, new ideas for reaching the market effectively with relevance to create brand preference? I've got less people, less budget and more ideas/requests/needs than ever before. Let's help each other figure out how to do more with less!
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Preparing to communicate with customers via mobile devices.
More and more people are reading email and accessing the Internet via mobile devices. Companies need to be ready to interact with customers ...more »
Add your commentMore and more people are reading email and accessing the Internet via mobile devices. Companies need to be ready to interact with customers via mobile devices on a regular basis.
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Social CRM
Social CRM - the combination of web analytics, social media / conversational analytics and traditional CRM. Here is a draft Slide deck I hav ...more »
Add your commentSocial CRM - the combination of web analytics, social media / conversational analytics and traditional CRM. Here is a draft Slide deck I have prepared on the subject - http://www.slideshare.net/martinwalsh/social-crm-definition-by-martin-walsh
This is the next major integration point for digital marketing.
Recent media focusing on this - http://www.techcrunch.com/2009/07/11/real-time-conversations-hasten-social-crm/
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You – The ONLINE Brand: Own Your Name Online Using Free Online Tools & Social Media
These days, prospects and clients are likely to "meet" you online before they ever shake your hand in person. Even once they do meet you, ...more »
Add your commentThese days, prospects and clients are likely to "meet" you online before they ever shake your hand in person.
Even once they do meet you, if they are interested in doing business with you, chances are they'll really start digging online. When people look for you on Google, (or LinkedIn or Facebook,) what do they see?
Chances are, what they find isn't something you strategically planned. But you can easily fix that with intelligent use of free social media. And it doesn't have to take up a ton of valuable time, either.
Copyright 2009, Mivista, Inc. Michelle Villalobos http://www.MichelleVillalobos.com
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Using Twitter as a Measurable Tool.
Add your commentInteresting ways to use Twitter as a proactive means of communication and marketing that can be measured.
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Incorporating social media into your crisis management program
All companies have a crisis management plan for when things go wrong but not all companies have figured out how social media fits into that ...more »
Add your commentAll companies have a crisis management plan for when things go wrong but not all companies have figured out how social media fits into that plan.
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Social Media ROI and Micro Blogging
Add your commentmeasuring ROI from twitter and other social media outlets...more info on micro blogging & how to biz should use for lead gen
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People are the killer app
1 commentPeople are the killer app: 10 lessons learned in creating word of mouth movements.
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Strategy development and prioritization
Strategy development and prioritization ABCs (Advertising, Branding, Communication, Development, Funding, Globalization...) It is not the ...more »
Add your commentStrategy development and prioritization ABCs (Advertising, Branding, Communication, Development, Funding, Globalization...)
It is not the lack of good ideas but the development of coherent, connected strategy that remains marketings greatest need.
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Social networking inside your company
Examples of how companies have turned their intranets into intra-networks to help employees find and share expertise, team up across distanc ...more »
Add your commentExamples of how companies have turned their intranets into intra-networks to help employees find and share expertise, team up across distances, and even socialize.
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The Marketing Metrics Gap: The Sales Presentation
The enterprise value of empowering every sales rep with delivering consistently well-structured, "corporate-developed" sales presentations t ...more »
Add your commentThe enterprise value of empowering every sales rep with delivering consistently well-structured, "corporate-developed" sales presentations that contain messaging such that prospects' interactions with them can be reported on in real time via POS KPI metrics tracking. This is true whether the presentation is live with a rep in person, live online over the phone (remotely), or live in private without a rep. If you this topic is of interest, please contact me at 905.272.5597. (Norma Lanzalone, Business Specialist)
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Paid Search Marketing: Decreasing Cost and Increasing Conversions
Add your commentIt would be great to see a session on the latest techniques and tools for boosting paid search ROI
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Corporate Social Media Policy
Putting corporate social media policies in place, with your HR and IT departments. Real-world examples of what has worked, what obstacles yo ...more »
Add your commentPutting corporate social media policies in place, with your HR and IT departments. Real-world examples of what has worked, what obstacles you will face.
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Virtual Events - How to incorporate into your marketing mix
Over the past year, virtual events and tradeshows have received renewed attention as a way to reach customers, partners and prospects withou ...more »
Add your commentOver the past year, virtual events and tradeshows have received renewed attention as a way to reach customers, partners and prospects without leaving your office. How do virtual events fit into your marketing mix? When should you participate in a virtual event? How do you maximize your investment in a virtual event?
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How to get associates involved in contributing content?
It's easy to find advice on how to get Executive or Management buy-in for social media, but what about co-workers? In order to build good on ...more »
Add your commentIt's easy to find advice on how to get Executive or Management buy-in for social media, but what about co-workers? In order to build good online content having them not only on board but involved and contributing is important. An online web presence can't survive without multiple contributors. How do we motivate them to get involved?
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