Twitter isn't just for conversation. Done correctly, a Twitter campaign with a strategic editorial focus can alter consumer brand perceptions. In this session we'll share the Mardi Gras Twitter case study complete with stats and key lessons.
The enterprise value of empowering every sales rep with delivering consistently well-structured, "corporate-developed" sales presentations that contain messaging such that prospects' interactions with them can be reported on in real time via POS KPI metrics tracking. This is true whether the presentation is live with a rep in person, live online over the phone (remotely), or live in private without a rep. If you this ...more »
People are the killer app: 10 lessons learned in creating word of mouth movements.
Interesting ways to use Twitter as a proactive means of communication and marketing that can be measured.
SEO for User Generated Content
Facebook pages vs. profiles and how to educate people on which one to use in which situation.
Your website is still the hub - updating navigation and strategic plan for your corporate website for 2009 standards. Suggested outline:
=> Still using html 4.0 and ready to transition to CMS, CSS and other updated technologies?
=> Does you homepage make you glaze over with content and you seek the clarity of white space?
=> What does your home page look like on mobile?
Over the past year, virtual events and tradeshows have received renewed attention as a way to reach customers, partners and prospects without leaving your office. How do virtual events fit into your marketing mix? When should you participate in a virtual event? How do you maximize your investment in a virtual event?
It's easy to find advice on how to get Executive or Management buy-in for social media, but what about co-workers? In order to build good online content having them not only on board but involved and contributing is important. An online web presence can't survive without multiple contributors. How do we motivate them to get involved?
It would be great to see a session on the latest techniques and tools for boosting paid search ROI
With new FTC rules in regards to blogger reviews on the horizon, what will be the impact across the social media spectrum in regards to how brands should engage with influencers and other key players?
Return, return, return. I found the case studies you featured were fairly good but some of the speakers didn't feature enough results or lessons learned. We marketers need to show results, and wherever possible, learn from others' challenges so we can work fast, do good work, etc...