All companies have a crisis management plan for when things go wrong but not all companies have figured out how social media fits into that plan.
The best way to improve your email campaigns is to continually test what works for your audience.
How do you make sure your social media efforts positively affect your SEO rankings?
Measuring customer behavior on your site and how to use that information to improve your marketing
Which touch points influenced the conversion?
Just posting a video on YouTube won’t necessarily increase sales, so how do you use video to engage with customers and increase sales?
More and more people are reading email and accessing the Internet via mobile devices. Companies need to be ready to interact with customers via mobile devices on a regular basis.
How can you convince executives that your company needs to be involved in social media, how do you develop a social media policy and how do you empower your employees to engage in social media?
Tools for analyzing effectiveness of a given media or strategy
Specifically: schedules, budgets, timeframes, check points and core team/services needed to start a campaign and implement successfully
Social CRM - the combination of web analytics, social media / conversational analytics and traditional CRM. Here is a draft Slide deck I have prepared on the subject - http://www.slideshare.net/martinwalsh/social-crm-definition-by-martin-walsh This is the next major integration point for digital marketing. Recent media focusing on this - http://www.techcrunch.com/2009/07/11/real-time-conversations-hasten-social-crm/ ...more »
measuring ROI from twitter and other social media outlets...more info on micro blogging & how to biz should use for lead gen