The enterprise value of empowering every sales rep with delivering consistently well-structured, "corporate-developed" sales presentations that contain messaging such that prospects' interactions with them can be reported on in real time via POS KPI metrics tracking. This is true whether the presentation is live with a rep in person, live online over the phone (remotely), or live in private without a rep. If you this ...more »
Interesting ways to use Twitter as a proactive means of communication and marketing that can be measured.
Twitter isn't just for conversation. Done correctly, a Twitter campaign with a strategic editorial focus can alter consumer brand perceptions. In this session we'll share the Mardi Gras Twitter case study complete with stats and key lessons.
All companies have a crisis management plan for when things go wrong but not all companies have figured out how social media fits into that plan.
The best way to improve your email campaigns is to continually test what works for your audience.
How do you make sure your social media efforts positively affect your SEO rankings?
Measuring customer behavior on your site and how to use that information to improve your marketing
Which touch points influenced the conversion?
Just posting a video on YouTube won’t necessarily increase sales, so how do you use video to engage with customers and increase sales?
More and more people are reading email and accessing the Internet via mobile devices. Companies need to be ready to interact with customers via mobile devices on a regular basis.
How can you convince executives that your company needs to be involved in social media, how do you develop a social media policy and how do you empower your employees to engage in social media?
Tools for analyzing effectiveness of a given media or strategy