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Doing more, better, with less.

How to do more with less. Budget cuts, headcount reduction. There's got to be smarter ways to get more effective marketing done. What are some short-cuts, best practices and tips from other marketing gurus who've taken the old way of doing things and shaken it up with new tools, new approaches, new ideas for reaching the market effectively with relevance to create brand preference? I've got less people, less budget and ...more »

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