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You – The ONLINE Brand: Own Your Name Online Using Free Online Tools & Social Media

These days, prospects and clients are likely to "meet" you online before they ever shake your hand in person. Even once they do meet you, if they are interested in doing business with you, chances are they'll really start digging online. When people look for you on Google, (or LinkedIn or Facebook,) what do they see? Chances are, what they find isn't something you strategically planned. But you can easily fix that ...more »

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How to get associates involved in contributing content?

It's easy to find advice on how to get Executive or Management buy-in for social media, but what about co-workers? In order to build good online content having them not only on board but involved and contributing is important. An online web presence can't survive without multiple contributors. How do we motivate them to get involved?

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