Twitter isn't just for conversation. Done correctly, a Twitter campaign with a strategic editorial focus can alter consumer brand perceptions. In this session we'll share the Mardi Gras Twitter case study complete with stats and key lessons.
Specifically: schedules, budgets, timeframes, check points and core team/services needed to start a campaign and implement successfully
These days, prospects and clients are likely to "meet" you online before they ever shake your hand in person. Even once they do meet you, if they are interested in doing business with you, chances are they'll really start digging online. When people look for you on Google, (or LinkedIn or Facebook,) what do they see? Chances are, what they find isn't something you strategically planned. But you can easily fix that ...more »
With new FTC rules in regards to blogger reviews on the horizon, what will be the impact across the social media spectrum in regards to how brands should engage with influencers and other key players?
It's easy to find advice on how to get Executive or Management buy-in for social media, but what about co-workers? In order to build good online content having them not only on board but involved and contributing is important. An online web presence can't survive without multiple contributors. How do we motivate them to get involved?