Specifically: schedules, budgets, timeframes, check points and core team/services needed to start a campaign and implement successfully
Social CRM - the combination of web analytics, social media / conversational analytics and traditional CRM. Here is a draft Slide deck I have prepared on the subject - http://www.slideshare.net/martinwalsh/social-crm-definition-by-martin-walsh This is the next major integration point for digital marketing. Recent media focusing on this - http://www.techcrunch.com/2009/07/11/real-time-conversations-hasten-social-crm/ ...more »
measuring ROI from twitter and other social media outlets...more info on micro blogging & how to biz should use for lead gen
I think it is extremely important that all of the hype and hysteria around social media be put into perspective. Much of what is ballyhooed around social media as been practiced for many years by the best communications and marketing pros. Whether the new SM elite want to believe it or not, there is still a lot to be learned from the best of the old pros who did things right then and still do it right now. Maybe this ...more »
Selling the setup of things like Google Local, Twitter, to our current advertisers. We take advertising from a lot of restaurants, small clubs, venues, etc...
How to be interesting and add value to social media - and not just talk about yourself.
Strategy development and prioritization ABCs (Advertising, Branding, Communication, Development, Funding, Globalization...)
It is not the lack of good ideas but the development of coherent, connected strategy that remains marketings greatest need.
Examples of how companies have turned their intranets into intra-networks to help employees find and share expertise, team up across distances, and even socialize.
How to do more with less. Budget cuts, headcount reduction. There's got to be smarter ways to get more effective marketing done. What are some short-cuts, best practices and tips from other marketing gurus who've taken the old way of doing things and shaken it up with new tools, new approaches, new ideas for reaching the market effectively with relevance to create brand preference? I've got less people, less budget and ...more »
Putting corporate social media policies in place, with your HR and IT departments. Real-world examples of what has worked, what obstacles you will face.
These days, prospects and clients are likely to "meet" you online before they ever shake your hand in person. Even once they do meet you, if they are interested in doing business with you, chances are they'll really start digging online. When people look for you on Google, (or LinkedIn or Facebook,) what do they see? Chances are, what they find isn't something you strategically planned. But you can easily fix that ...more »
Return, return, return. I found the case studies you featured were fairly good but some of the speakers didn't feature enough results or lessons learned. We marketers need to show results, and wherever possible, learn from others' challenges so we can work fast, do good work, etc...